Social Media: 2012 Review and 2013 Predictions

The social media gurus have spoken. Here at SmartCreative, we’ve eased back into 2013 sipping on coffee and sifting through dozens of 2012 social media recaps and 2013 predictions. From our humble office in Downtown Houghton, Michigan to all of you throughout the Upper Peninsula and beyond…I present to you SmartCreative’s 2012 Social Media Review […]

Our Top Five Blog Posts of 2012

For your reading pleasure, the following are our most popular blog posts from 2012. 5. Who benefits from the latest version of WordPress? Read “WordPress 3.5 Released, Tested, Approved” 4. An exciting time for a fantastic client! Read “Website Launch: Great Bear Chase” 3. Why do we choose to use a platform that allows clients […]

WordPress 3.5: Released, Tested, Approved

Today WordPress has been updated to version 3.5 and brings along a ton of new features for developers and users alike. The platform is said to be more user-friendly and the media uploading experience has been totally reworked. While the new Dashboard interface does not initially appear to be all that different, there are subtle […]

Robert Grede and Naked Marketing

Scott and I were recently invited to a Lunch and Learn organized by local business incubator MTEC SmartZone. Robert Grede is an accomplished marketing consultant, professor and author of marketing and branding books. He has local ties to Marquette and Houghton/Hancock. I had a chance to hear him speak while I was attending Finlandia University […]

WordPress Consulting from Houghton, MI

Every now and then I come across someone who has questions on something to do with WordPress, whether it be on installing it on their hosting server, adding a plugin or a question on upgrading their existing site. I typically offer WordPress Consultation on a case-by-case basis and assist in accomplishing what they want with their […]

Website Launch: Great Bear Chase

Yesterday we rolled out the brand new Great Bear Chase Ski Marathon brand and website. This popular Upper Peninsula cross country ski race has been around for 33 years and it was decided to move forward with new branding and a completely new website to attract and retain racers. The new brand is memorable in […]

DesignUp is now SmartCreative

I have exciting news: DesignUp, LLC is now SmartCreative, LLC! Why the change? While I felt DesignUp was a good business name, I felt the perception was that I strictly offered design services. I knew that eventually I wanted to grow the business beyond myself and there was a lot of opportunity locally, through my […]

Why We Use WordPress

At SmartCreative, we’re big believers in developing websites in content management systems (CMS). Specifically, we love using WordPress—a web software that allows users to easily update and manage content. A few reasons why we build websites in WordPress… Our clients can add to and update their own website, publish blogs and more—saving time and money. […]

Social Media Strategy: the art and science of getting RESULTS from social media

A blog post back, I promised a post dedicated to social media strategy. I am not talking about your personal Facebook page here, I am referring to your business page. A question you should ask yourself: Why is my business on Facebook (or other social media platform) and what results do I hope to gain […]

Social Media: The DOs and Don’ts

Social media trends (Facebook, Twitter, LinkedIn and more) change at the speed of light. Here are some of-the-moment dos and don’ts for your small business: DO So you started a page for your small business. Great! But don’t just let it sit there. Talk to your audience a couple times a week and as often […]