Shaggy’s Skis: Connecting Market Research and the Consumer Buying Process

Houghton Michigan Market Research

Before starting a major branding project, we dive into industry and market research to understand where a company sits in the marketplace and build a solid foundation for the new direction. This process often brings important discoveries to the surface. During our project for Shaggy’s Skis, we collected survey data from 200 Shaggy’s customers and […]