The Key to Creating a Great Story: B-Roll

Houghton MI Video Services

Almost all of our video shoots consist of two types of video capture: interview and b-roll. The interview footage (also considered a-roll) is the main video of a person or other subject. B-Roll footage is the supplemental video we lay over the interview footage. The b-roll video is extremely impactful as it helps tell the […]

The Value of a Logo

Logo Design Variations for Copper Country Inn Houghton, MI

It can be really hard to demonstrate the value of logo design. Especially, the cost of a good logo design. Some things, like the value of web design, are much clearer to understand. Anyone can easily recognize the work that goes into designing and building a website. There’s planning, coding, creating graphics, organizing content, and […]

Why You Need to Claim Your Google Business Listing

Google Business Listing Services

Phone books are sooo ten years ago. These days, most people use Google to find information about businesses, products, and services. Luckily for you, Google has an entire business manager platform that helps business owners display their information for the world to see. The platform is called Google My Business. You’ve probably come across a […]

New Underground Mine Tours Website

Underground Mine Tour Website Design

We are excited to launch the new and improved Adventure Mining Company website! Getting to work with intrepid entrepreneurs is an exciting part of our business. Matthew Portfleet has a background in mining and is currently the owner of the Adventure Mining Company. He has never lost sight of what makes exploring and learning about […]

Beginner’s Guide to Using Lav Mics for Interviews

How to Use a Lav Mic

Lavalier microphones (lav mics) are small, discreet microphones that are designed to capture audio of a person speaking, such as an interview subject. While some lav mics are wired systems, we use wireless lav mics that transmit audio from the microphone to the camera or audio recorder. The lav mic is attached to a collar, […]