A passion for the outdoors and an active lifestyle led Scott from his hometown in Minnesota to Michigan’s Upper Peninsula. He founded SmartCreative in 2011 and leans on more than 20 years of experience to create compelling creative content that will differentiate your brand.
Away from the office he enjoys spending time with his wife and children, gardening, fishing and hunting, biking, and enjoying a simple life in Michigan’s beautiful Upper Peninsula.
OWNER & CEO
Born and raised in the Copper Country, Matthew understands the local and regional culture. After experience in corporate America and bringing new products to market, Matthew leverages his MBA and passion for digital marketing to round out the agency’s robust offerings.
During beautiful U.P. summer days, you can find Matthew exploring copper mines and the vast lakeshores with his wife and children. In the fall and winter he enjoys hunting and all things hockey – watching, playing, and coaching his sons.
Born and raised in Iron River, MI, Devin is a true (and proud) Yooper. He earned his Communication, Culture & Media degree from Michigan Tech and made the decision to plant his roots in the Houghton/Hancock area after graduation.
Devin has a passion for creating all kinds of digital content, from drone photos to logos. At SmartCreative, he’s able to put all of his creative and technical skills to work.
As a Green Bay native with family roots in Houghton, Nick traveled to Michigan Tech after a year in film school to get his degree in marketing. After graduation he joined the Smart Creative team to add his skills of strategy and branding to the mix.
Nick has enjoyed the opportunity to work with a wide range of companies and use his strategic and creative abilities to tell stories for others. In his free time he enjoys working with a camera, finding a good book, or getting to the lake.,