Remember when a handshake meant something? Seeing creative and marketing agencies overpromise and under-deliver, SmartCreative founder Scott Niska became frustrated and knew there was a better way to do business.

Scott started SmartCreative in 2011 with a simple goal – build an agency where our handshake is our promise to deliver. We partner with likeminded brands to provide exceptional creative solutions on time and on budget. We strive to build business – ours and yours – the right way.

Play Video


SmartCreative is the easy choice for your creative projects. From audiologists to insurance agencies and IT firms to large manufacturers, we break down complex ideas into simple solutions. We are a team of passionate creatives who push boundaries, are fueled by (gallons of) coffee, and have a work ethic that pushes us to deliver stunning work that breaks barriers.



A passion for the outdoors and an active lifestyle led Scott from his hometown in Minnesota to Michigan’s Upper Peninsula. He founded SmartCreative in 2011 and leans on more than 20 years of experience to create compelling creative content that will differentiate your brand.

Away from the office he enjoys spending time with his wife and children, gardening, fishing and hunting, biking, and enjoying a simple life in Michigan’s beautiful Upper Peninsula.



Born and raised in Iron River, MI, Devin is a true (and proud) Yooper. He earned his Communication, Culture & Media degree from Michigan Tech and made the decision to plant his roots in the Houghton/Hancock area after graduation. 

Devin has a passion for creating all kinds of digital content, from drone photos to logos. At SmartCreative, he’s able to put all of his creative and technical skills to work. Devin loves spending time outdoors with his family. On most weekends, you can find him four wheeling and fishing at camp in Iron County.



As a Green Bay native with family roots in Houghton, Nick traveled to Michigan Tech after a year in film school to get his degree in marketing. After graduation he joined the Smart Creative team to add his skills of strategy and branding to the mix.

Nick has enjoyed the opportunity to work with a wide range of companies and use his strategic and creative abilities to tell stories for others. In his free time he enjoys working with a camera, finding a good book, or getting to the lake.,