SmartCreative

A full service creative agency located in the “out west” of the Midwest

THIS IS JUST WHO WE ARE

At SmartCreative, we are a team of passionate, coffee-fueled creatives who push boundaries. You can expect us to deliver impressive work on time, on budget, every time.

We are a full-service, creative agency based in Michigan’s stunning Upper Peninsula. We love to listen, learn, and create. (No seriously, ask us about the time we rebranded a sewer lining company. We learned all about wastewater treatment and made it look good.) No matter what you do, the same devotion you have for your business we will reflect in our deliverables.

Doing something new often requires risk. But we don’t just set you up to take the plunge alone, we guide you through the process. With 100% in-house production, we can take your vision as far as your imagination. Ready to get to work?

Creating Since 2011

(And still looking for our limits)

400+

Websites built and launched

USA

Working with global clients from our U.S. office. 

100%

In-house production

"You do GOOD work."

 – Don Hermanson

THE SMARTCREATIVE TEAM

Founded in 2011 by Scott Niska, SmartCreative has created content with companies across the country. In Fall 2020, Scott sold the company to Matthew Randell. 

Matthew Randell

CEO

Born and raised in the Copper Country, Matthew understands the local and regional culture. After experience in corporate America and bringing new products to market, Matthew will leverage his MBA and passion for digital marketing to round out the agency’s robust offerings. Over the past several years, Matthew has held sales and marketing roles in corporate and small business settings in Minnesota and Michigan. As a personal sales strategist, he has a passion for leveraging digital marketing to drive conversations, increase sales, and bring new products to market.

During beautiful U.P. summer days, you can find Matthew exploring copper mines and the vast lakeshores with his wife and children. In the fall and winter he enjoys hunting and all things hockey – watching, playing, and coaching his sons.

Devin Leonarduzzi

Marketing Manager

As the company’s Marketing Manager, Devin is responsible for  project management and creative design work. Devin works on a variety of projects that involve designing and building websites, conducting photo and video shoots, and creating logos. In his previous role as Marketing Coordinator at MTEC SmartZone, he managed all marketing and media communications for the nonprofit while assisting startup companies with their marketing and branding efforts. 

Devin earned his Bachelor’s Degree in Communication, Culture, & Media along with a minor in Journalism from Michigan Technological University. He’s been involved with several local organizations and is proud of his contributions to the community. He served as Vice President, President, and General Board Member on the Keweenaw Young Professionals Board of Directors. More recently, Devin held the Vice-Chairman and Chairman positions on the City of Hancock Planning Commission.

Erin Billman

Brand Manager

Welcomed to the team at the outset of 2021, Erin is the most recent addition to SmartCreative. With her concepting talent, she balances her work on branding, design, writing, and social media. Erin graduated from Michigan Technological University with a degree in Scientific and Technical Communication with a minor in Journalism in 2014. Since then, she worked as a member of ThermoAnalytics marketing team, delivering quality content and strategic branding. She loves to see how a company’s energy can be rekindled after a successful launch of an updated identity.

After hours, you can find her out on the trails (mountain bike preferred, but really any mode will do). When not out riding the trails herself, you may catch sight of her manning a road crossing or handing out aid at a local race event. When not outside, Erin is reading, brewing a strong cup of coffee, or teaching her dog Juniper a few new tricks.