About SmartCreative

A full service creative agency located in the “out west” of the Midwest

Outdoor Videographers in the Midwest


At SmartCreative, we are a team of passionate, coffee-fueled creatives who push boundaries. You can expect us to deliver impressive work on time, on budget, every time.

We are a full-service, creative agency based in Michigan’s stunning Upper Peninsula. We love to listen, learn, and create. (No seriously, ask us about the time we rebranded a sewer lining company. We learned all about wastewater treatment and made it look good.) No matter what you do, the same devotion you have for your business we will reflect in our deliverables.

Doing something new often requires risk. But we don’t just set you up to take the plunge alone, we guide you through the process. With 100% in-house production, we can take your vision as far as your imagination. Ready to get to work?

Creating Since 2011

(And still looking for our limits)


Websites built and launched


Working with global clients from our U.S. office. 


In-house production

"You do GOOD work."

 – Don Hermanson


Founded in 2011 by Scott Niska, SmartCreative has created content with companies across the country. In Fall 2020, Scott sold the company to Matthew Randell. 

Matthew Randell


Born and raised in the Copper Country, Matthew understands the local and regional culture. After experience in corporate America and bringing new products to market, Matthew will leverage his MBA and passion for digital marketing to round out the agency’s robust offerings. Over the past several years, Matthew has held sales and marketing roles in corporate and small business settings in Minnesota and Michigan. As a personal sales strategist, he has a passion for leveraging digital marketing to drive conversations, increase sales, and bring new products to market.

During beautiful U.P. summer days, you can find Matthew exploring copper mines and the vast lakeshores with his wife and children. In the fall and winter he enjoys hunting and all things hockey – watching, playing, and coaching his sons.

Devin Leonarduzzi

Devin Leonarduzzi

Marketing Manager

As the company’s Marketing Manager, Devin is responsible for  project management and creative design work. Devin works on a variety of projects that involve designing and building websites, conducting photo and video shoots, and creating logos. In his previous role as Marketing Coordinator at MTEC SmartZone, he managed all marketing and media communications for the nonprofit while assisting startup companies with their marketing and branding efforts. 

Devin earned his Bachelor’s Degree in Communication, Culture, & Media along with a minor in Journalism from Michigan Technological University. He’s been involved with several local organizations and is proud of his contributions to the community. He served as Vice President, President, and General Board Member on the Keweenaw Young Professionals Board of Directors. More recently, Devin held the Vice-Chairman and Chairman positions on the City of Hancock Planning Commission.