Google will be rolling out their new Page Experience Update starting this June. This update includes new ranking factors that basically encourage site owners to simplify their sites to provide a better experience for users.
What this means for you:
Your website will start being ranked based on updated speed and experience metrics. While you sleep, your site is visited and measured by Google to know how it loads, if it’s stable, and if it’s usable. If your website doesn’t meet these requirements, your search page ranking could suffer.
Signs your website may not meet Google’s new standards:
- Your website is not mobile-friendly
- Your site is not running on https
- Your pages take a long time to load due to large image files.
- Fonts aren’t loading at the same time
- Images aren’t loading consistently
- Your pages jump around when it loads
A few quick wins to improve your site include:
- Use the right image size (1200-1600px wide or 200-300kb) and make sure they’re in the correct formats (jpg or webp)
- Remove old/unused tracking codes
- Be careful embedding content from other websites (like a Twitter or Instagram feed). With that said, every page has a purpose and a social media feed may provide an important experience for your users. A balance between experience and page speed must be considered.
- Google reviews all of your pages and scores your site as a whole, so it’s important to review each page and optimize accordingly.
The new update is rolling out mid-June through the end of August so now is the time to begin making your updates. Keep in mind it can take 30 days or more for Google to recognize your changes and adjust your rankings accordingly.