SmartCreative

A full service creative agency located in the “out west” of the Midwest

THIS IS JUST WHO WE ARE

We are creatives. A collective of driven, passionate, and notably different individuals who are addicts to adventure and love to tell about it. It’s not that we are just fun, lighthearted, and artsy. We have a drive to make things that standout and mean something to someone else.

Oftentimes it’s not fun or lighthearted, and artsy is the last part of the equation. What we do is work. We turn a whiteboard into a chopping block and a studio into a sweatshop. We know that doing is way cooler than thinking about doing so, when it comes to us, we execute. 

Anyone can develop a great strategy and talk big in meetings, but we excel in the creative execution. We’re creators. Creating is about feeling, storytelling, and developing something that is new, better, cooler, and distinctive in measure.

Being creative means being different for the right reasons. Doing something new and powerful that no one else has done yet. If you’re ready to be doing more than talking, then welcome to the show. Let’s step outside the office.

Creating Since 2011

400+

Websites built and launched

USA

Working with global clients from our U.S. Office. 

100%

In-house production

"You do good work."

 – Our most common feedback from clients

THE SMARTCREATIVE TEAM

Founded in 2011 by Scott Niska, SmartCreative has created content with companies across the country. In Fall 2020, Scott sold the company to Matthew Randell. 

Matthew Randell

CEO

Born and raised in the Copper Country, Matthew understands the local and regional culture. After experience in corporate America and bringing new products to market, Matthew will leverage his MBA and passion for digital marketing to round out the agency’s robust offerings. Over the past several years, Matthew has held sales and marketing roles in corporate and small business settings in Minnesota and Michigan. As a personal sales strategist, he has a passion for leveraging digital marketing to drive conversations, increase sales, and bring new products to market.

During beautiful U.P. summer days, you can find Matthew exploring copper mines and the vast lakeshores with his wife and children. In the fall and winter he enjoys hunting and all things hockey – watching, playing, and coaching his sons.

Devin Leonarduzzi

Marketing Manager

As the company’s Marketing Manager, Devin is responsible for  project management and creative design work. Devin works on a variety of projects that involve designing and building websites, conducting photo and video shoots, and creating logos. In his previous role as Marketing Coordinator at MTEC SmartZone, he managed all marketing and media communications for the nonprofit while assisting startup companies with their marketing and branding efforts. 

Devin earned his Bachelor’s Degree in Communication, Culture, & Media along with a minor in Journalism from Michigan Technological University. He’s been involved with several local organizations and is proud of his contributions to the community. He served as Vice President, President, and General Board Member on the Keweenaw Young Professionals Board of Directors. More recently, Devin held the Vice-Chairman and Chairman positions on the City of Hancock Planning Commission.

Nick Gedda

Brand Manager

Nick joined SmartCreative in 2020 as our Brand Manager. He spends most of his time researching, planning, and developing strategies for client projects. Nick really enjoys his opportunity to help clients find their voice and position them in a place to share it. With experience in retail, manufacturing, engineering, technology, and hospitality, Nick was able to work with a diverse range of products, services, and consumer markets. This experience broke him from a “one size fits all” mindset and allows him to easily adapt from client to client, understanding the market and providing the best solution for each situation. 

Nick graduated in May 2020 with a B.S. Marketing from the College of Business at Michigan Technological University. While attending Michigan Tech, Nick started his own freelance consultancy and continues to consult for start-up clients as well as small businesses. In addition, Nick is an Adjunct Instructor of Digital Marketing at Finlandia University’s International School of Business.