Why Choose Us

Naturally Creative. Business-Smart.

your time is valuable. we don’t waste it.

Old school marketing can be intimidating. That’s why we are committed to offering smart marketing services by experienced and capable marketing professionals. SmartCreative provides branding, graphic design, website development, and video production services with a friendly, no-pressure approach.

Without bogging business owners down with multiple departments and contacts, SmartCreative delivers projects—simple to complex—on time and on budget. We proudly offer in-house creative services like graphic and website design, photography, and video production and believe that our passion for our client’s success is what sets us apart. We turn creative ideas backed by a marketing-first approach into real results for small business.

Talk to us today

our proven method

1. You talk. We listen. We meet with you in our office or yours, a coffee shop, via phone or Skype—wherever works for you. Tell us your needs and goals, what’s worked and what hasn’t.

2. We work. The SmartCreative team digs deep to create a results-driven plan just for you. Our ideas are presented to you first, and once you approve, we get right to work.

3. We deliver your new website or marketing materials to you on or before the agreed upon deadline.

4. We measure. It is not good enough to deliver the project and be done. Nope. SmartCreative tracks analytics and sets goals to ensure you are achieving yours.

5. We’re here for you. Have a question or need assistance? We remain available to you even after your project is live. We believe great customer service and follow-up is essential.

Three reasons to choose us

1. We’re smart with our time—and yours. We’ve established an efficient and effective Results Formula, to deliver the best website and marketing strategy on time, on budget and without bogging you down.

2. At SmartCreative, we believe nice people are just plain nice to work with. You’ll find our entire team to be friendly and approachable.

3. We’re a group of capable, professional marketing experts with over 20 years of design experience. We’ve launched over 400 websites since 2011.

“Scott and SmartCreative provide a very unique combination of high level design and flawless functionality. Their skill and service are second to none for web design, development and video production.” Kyle Scott Northwing Digital

About Us

SmartCreative is the Copper Country’s simple solution for marketing and website results. Time and time again, we deliver projects on time and on budget and will only take projects that we feel we are a good fit for. Doing so lets us do work we are passionate about, to become a partner with our client, and to do work that provides results.

Scott Niska


A passion for the outdoors and an active lifestyle led Scott from his hometown in Minnesota to Michigan’s Upper Peninsula. He founded SmartCreative in 2011 and leans on more than 15 years of experience to create compelling creative content that will differentiate your brand. Away from the office he enjoys spending time with his wife and children, gardening, fishing and hunting, cycling, and just enjoying a simple life in Michigan’s beautiful Upper Peninsula.

Devin Leonarduzzi

Marketing Manager

Born and raised in Iron River, MI, Devin is a true (and proud) Yooper. He earned his Communication, Culture & Media degree from Michigan Tech and made the decision to plant his roots in the Houghton/Hancock area after graduation. Devin has a passion for creating all kinds of digital content, from promotional videos to logos. At SmartCreative, he’s able to put all of his creative and technical skills to work.

Devin served as Vice President, President, and General Board Member on the Keweenaw Young Professionals Board of Directors. He currently serves as Chairman of the City of Hancock Planning Commission. Through these volunteer positions, he’s developed great relationships with local business owners and community leaders. 

Devin loves spending time outdoors with his family. On most weekends, you can find him four wheeling and fishing at camp in Iron County.