Branding + Strategy
Creating lifestyle brands that are meant to be an experience, not just a logo.
Don’t let anyone else define you
Don't imitate.
Influence.
Copying the person in front only makes you second. To be the first, you have to be original.
"BUT OF COURSE, WE CAN'T DO THAT"
Boring today will be boring in 20 years and the average won’t stand out tomorrow. Every time you say “but of course, we can’t do that,” it probably means you’re on the right track. Put it to action.
Become Unmistakable
Being unmistakeable isn’t about being eccentric. It’s about being inspiring, entertaining, informational, and flat out ruthless in your delivery.
To be the best. Be Different.
Control The Change.
Change in industry happens regardless of if you’re ready for it or not. You can either lead the change or be forced to play catch up. Be in control of what happens with your brand.
Journal
The Start of A Great Relationship With Michigan Tech
Michigan Tech Center for Educational Outreach was left in quite the predicament – as everyone else was – when the pandemic hit. Each year they
Matthew Randell Acquires SmartCreative, Adds Digital Marketing Services
Houghton Creative Agency Aims to Scale with New CEO and Services HOUGHTON, MI – September 21, 2020 – SmartCreative today announced that Matthew Randell has
Side by Side Photoshoot + Our Top 4 Rides
Previous Next Trailside Photoshoot Earlier this summer hit the trails with Chris and Sue, Owners of Trailside Lodge, to take some photos for the Keweenaw Convention