Branding

attract. engage. build.

attract prospects.
engage. build loyalty.

What makes your organization stand apart? How do you deliver value? How do you attract prospects, engage customers, build loyalty?

Your brand is your promise to your customers. It’s who you are and who your customers think you are.

It’s critical that you communicate your brand consistently — across all marketing channels. Take a step back and look at your brand: your identity, tagline, key messages, product names, web presence, print communications, packaging and signage. A unified brand presence speaks with a clear, powerful voice.

Let’s dig deep

CaseStudy

Services:
Full Campaign
Client:
Pronav Marine
Client Since:
March, 2014

When first approached by startup ProNav Marine, SmartCreative immediately felt a connection with both the founders and their product. Being a lifetime angler, Scott recognized the need for a GPS Autopilot for boats and felt that the product could be a huge success.

The founders at ProNav were a couple of months in on a local business incubator’s program, and while they are very smart guys (all engineers) they were quickly realizing that the brand they wanted to portray was over their heads. Armed with little more than a logo to start with, we put the “Pro” in ProNav through an extensive branding effort that impacted everything from marketing collateral to their day-to-day operations. SmartCreative provided trade show booth materials and support, print marketing collateral, digital material for social and online advertising, and a powerful, customizable website (and way, way more!). ProNav consistently receives feedback that they don’t appear to be a startup, and we couldn’t be happier about that!

Learn more about ProNav at www.ProNavMarine.com.

SmartCreative has provided tremendous value helping us craft our identity and project an image that reflects the long-term vision we have for our company.

Travis W., Co-Founder