Who We Are

We are a team of passionate, coffee-fueled creatives based in Michigan's stunning Upper Peninsula.


On time. On budget. Every time.

We love to listen, learn, and create, and we deliver work that will delight on time and on budget. Seriously, ask us about the time we rebranded a sewer lining company, we’ll tell you everything we discovered when we lifted the lid.

Our Team

Matthew Randell


Born and raised in the Copper Country, Matthew understands the local and regional culture. After experience in corporate America and bringing new products to market, Matthew leverages this experience and his MBA to help companies of many sizes increase repeat customers and attract new customers. Matthew has held sales and marketing roles in corporate and small business settings in Minnesota and Michigan prior to purchasing SmartCreative.

As a personal sales strategist, Matthew loves coupling this with branding to get businesses to the next level. Matthew’s newfound professional passion is also creating opportunities for creatives to get back to beautiful Keweenaw. During beautiful Keweenaw summer days, you can find Matthew exploring copper mines and the vast lakeshores with his wife and children. In the fall and winter, he enjoys hunting and all things hockey – watching, playing, and coaching his sons.

Scott Niska

Creative Director

A creative at heart, Scott has partnered with businesses of all sizes all across North America for more than 20 years. From branding to websites and photography to video, Scott loves creating things that propel small businesses to the next level. As the original founder of SmartCreative, he leans on 10+ years of small business ownership to ensure clients are on the right path forward.

An outdoorsman through and through, Scott enjoys all the outside things that the Keweenaw Peninsula has to offer – hunting, fishing, hiking, biking, and snow sports are among his favorites to partake in with his family.

We've been creating since 2011

(And we still feel like we’re just getting started)


Websites built and launched


Logos crafted


In-house production

"You do GOOD work."

 – Don Hermanson

What we make, matters.

Whether it’s nailing your next campaign or making next winter’s firewood, we pour our heart and soul into what we make. We have been crafting experiences that delight our clients and their customers since 2011 and are lucky enough to call Michigan’s stunning Upper Peninsula our home.

Chainsaw Photography of Echo