“Every time I work with SmartCreative, my expectations for what they can do goes up.” - Jake Northey
We partnered with Jake Northey to give the Creative Mines brand a fresh identity. We designed a new logo, crafted a brand story, and developed a new website that will help attract software developers to the Keweenaw and grab the attention of future clients.
Creative Mines is a Hancock, Michigan software development company founded by Jake Northey. Starting with a self-designed logo, website, and messaging, Jake knew he needed a fresh, modern brand identity to attract the right employees and clients.
We met with Jake to discuss his vision for the company, brainstorm branding directions, and lay out the types of content he wanted to highlight on his new site. The new website would display services offered by Creative Mines along with showcasing the team’s approach, helping to ease the challenge of recruiting talent.
Pulling inspiration from the old logo, we ideated a few distinctly different logo directions and presented Jake with three solid concepts. A few iterations later, we landed on the bright green gem icon, which we paired the icon with a new sans-serif font for a fresh and professional look.