Why You Need to Claim Your Google Business Listing

Phone books are sooo ten years ago. These days, most people use Google to find information about businesses, products, and services. Luckily for you, Google has an entire business manager platform that helps business owners display their information for the world to see. The platform is called Google My Business.

You’ve probably come across a business listing during a google search. The one pictured above is the listing for the Upper Peninsula Audiology Houghton office. It performs so well, we created another listing for their new Iron Mountain location.

If you own or manage a business and haven’t claimed your business listing yet, what are ya doin? It’s basically free advertising on the largest search engine known to man.

The first step is to create a gmail account if you don’t already have one. This is where you’ll log in and claim your business listing. You’ll enter your business name and other details. To verify that you are real, Google will either call your phone or send you a physical postcard with a verification code.

Once you’re verified, you’ll fill out the rest of the details on your business listing, such as company description, services, hours, and more. Don’t forget to add your website link and add some professional photos that represent your products/services. Ask your best clients for a google review to really boost your listing.

It won’t be long before Google is recognizing your business and suggesting your products/services to google searchers. When a potential customer sees your listing, they will have a much easier time learning about your services and finding your contact information.