Why Your Logo is Not Your Brand

Chainsaw Photography of Echo

Prioritize Your Messaging Over Your Logo “Please make the logo bigger” is one of the most requested edits graphic designers get. Don’t get me wrong—many companies invest a lot into the creation and credibility of their logo. However, your logo shouldn’t necessarily be the first thing people see. Let us explain. Your target audience is […]

How to Make your WordPress Website Faster

Mobile Website Development by SmartCreative in Houghton, Michigan

Having a blazing fast website provides a great experience for site visitors. This speed is also rewarded by Google – your search engine rankings improve as your website speed increases. There are a few quick wins that you can take advantage of to improve the performance of your website. Optimize Your Images Did you know […]

Shaggy’s Skis: Connecting Market Research and the Consumer Buying Process

Houghton Michigan Market Research

Before starting a major branding project, we dive into industry and market research to understand where a company sits in the marketplace and build a solid foundation for the new direction. This process often brings important discoveries to the surface. During our project for Shaggy’s Skis, we collected survey data from 200 Shaggy’s customers and […]

How to Generate Content For Social Media

Digital Marketing Houghton Michigan

As a small business owner, coming up with ideas for social media posts can seem like a needless task. While we know it is critical to show up on social media regularly, it can feel daunting to generate new content all the time. Here are a few of our favorite prompts when it comes to […]

5 Reasons Why Good Web Hosting is Important

Website Design for Copper Country Inn Houghton Michigan

When you launch a new website, you need a good website host. When you choose a website hosting provider, you rent space on a server that holds your website files which load and run your website correctly. Why is good website hosting worth it? Here are 5 reasons why you should host your website with […]